a snapshot of my Agency Life
I started Saltmangotree creative with friends and went from being a 6-member team to 30 member team and two offices in 5 years.
I led the strategic planning and business development for the agency with 70% of business coming from inbound leads.
Brands I worked with
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Brands I worked with 〰️
My role at the agency
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I led the strategic planning for accounts in terms of organic and paid channels.
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As the senior client servicing resource, I used to handle client meetings, briefs and reporting.
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I used to do first-level meetings,client pitch presentations, and contract/budget negotiation with most of our clientele
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Attracted talent and trained them by developing a work culture that created an inbound talent pool.
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Worked hands-on with the team to develop and manage content for social media channels.
Some of my work Highlights
Pat-on-the-back: an award-winning Integrated Marketing campiagn
I led the team that delivered an Integrated marketing campaign that went on to become the brand’s mainstay campaign in coming years.
Brand
Volini
Agency
Saltmangotree Marcom
Client
Ranbaxy(Sun Pharma)
Year
01/03/2013
Federal Bank : retained the account for more than 5 + years
Federal bank was one of the first big account I closed/onboarded for the agency. We created award-winning campaigns, managed the social and digital presence for the brand and went on to retain the account for more than 5 years.
Brand
Federal Bank
Agency
Saltmangotree Marcom
Client
Federal Bank
Year
01/03/2013
Fortis Healthcare: won the social & digital media mandate
Fortis was one of the first accounts we won from our Delhi office. We managed the social and digital marketing efforts for the healthcare brand which also included crisis management and creative outreach campaigns.
Brand
Fortis & Mamma Mia
Agency
Saltmangotree Marcom
Client
Fortis Healthcare
Year
01/03/2013