Stop overpaying your wholesalers.
I build you a tool that checks your suppliers' prices so you don't have to.
You've seen AI make viral videos and put people next to Donald Trump or Lionel Messi. Have you thought about what it could do for your shop?
Those are fun. This is the useful side: a tool that does your supplier price comparison for you, every time.
The problem
Before every order, you open four supplier websites. You search for the same products on each one, compare prices, make a few guesses, and hope you picked the cheapest option.
It eats hours, and you still can't be sure you got the best deal. Most owners don't have the time to do it properly, so they stick with what they know and pay more than they need to.
Done by hand, a proper comparison normally takes around 6 hours a day, and it's a job you repeat every week.
What I build
A tool that compares supplier prices on the products you actually stock, then tells you what to buy and where. You get a clear shopping list instead of four browser tabs.
See it in action
This demo compares prices across Musgrave Marketplace, BWG and Savage & Whitten.
This is an example, not a product you sign up to.
It isn't off-the-shelf software with a monthly login. Every tool I build is custom, designed around your business, your suppliers and the way you already work. Yours might use different wholesalers, different products or a different ordering routine entirely.
How it works
Pick a task that eats your time
Choose something you repeat regularly. Write 3-4 sentences on how you do it today and what tools you use (spreadsheets, websites, WhatsApp, paper, whatever it is).
Book an in-person visit
I come to your business to see how things really run and agree exactly what to build. The visit is paid, based on hours.
We build it together, on-site
Once the scope is agreed, I build the tool with you in the room. I use AI to build it, and I set it up so you can run it easily yourself, saving you time and money.
Everything is built around your limits: the tools you already use, your suppliers and your way of working. Nothing is forced into a template.
What it costs
From €120 an hour
plus travel expenses.
About 20 hours
to build the wholesaler comparison.
Around €2,400
for a project like it (from €120 an hour, plus travel).
You pay for my time: assessing your business, building the tool and testing it until it works properly. You're paying for a finished, working solution, not just advice.
For example: the wholesaler comparison above took about 20 hours to build, so a project like it starts at around €2,400 (from €120 an hour, plus travel). Your project will depend on the scope we agree at the visit.
Extra costs, billed to your own accounts: any AI subscriptions, hosting or other tools the solution needs are set up in your name and paid by you directly. [TODO: confirm wording on ownership of the finished tool and any ongoing support]
What it gives back
Time
Comparing supplier prices by hand normally takes around 6 hours a day, and shops do it every week. The tool does that comparison for you.
Money
Because it checks every supplier every time, you don't miss the best deal on the products you buy. The savings keep coming each time you order.
Who this is for
Independent shops that buy from more than one supplier: convenience stores, off-licences, delis, farm shops, hardware shops and similar. If you're tied to a single supplier through a symbol group, you may have less to gain, and I'll tell you honestly if that's the case.
[TODO: areas you cover for in-person visits]
Questions
Are you a software developer?
No. I'm a solution architect. I work out what your business needs and use AI to build it. You get a working tool without needing to understand the technology.
Is this a software subscription?
No. It's a custom build made for your business. There's no monthly fee to me for the tool itself. You pay for my time, plus any tool or hosting costs on your own accounts.
How much does it cost?
From €120 an hour plus travel, and the visit is paid too. A build like the wholesaler comparison took around 20 hours. Any AI subscriptions or hosting are billed to your own accounts.
Why in person?
Because the best solutions come from watching how you really work, not from a form. It also means we can build with you on the spot.
What if my task isn't about suppliers or prices?
Then it's the same process with a different task. See AI for small business for other examples.
Do you need my login details for supplier websites?
[TODO: answer once supplier access approach is decided]
Is this allowed by the wholesalers?
[TODO: confirm against each wholesaler's terms before answering]
How long does a build take?
[TODO: realistic range]
Tell me your repeated task
Pick something you do over and over, and tell me how you do it now.
I'll only use your details to reply to you.
Once buying is sorted, let's bring in more customers
Better prices help your margin. More local customers help your sales. I'm also a marketer, and I can help with your Google Business Profile, customer reviews and local offers.