I have been a B2B Marketer from the early days of generating inbound leads for my agency but most of my B2B experience working for other organisations came towards the latter part of my career.

From working on B2B products to my recent stunt at LinkedIn, I have been an ardent student of Growth marketing and content strategies.

B2B Marketing

Some of the highlights in the area

Sr. Marketing Manager @ LinkedIn

My gig at LinkedIn involved generating brand awareness and demand for LinkedIn Marketing Solution for the EMEA region. I worked closely with the sales team in Dublin office and supported then with content and marketing activations to engage and educate their customers.
Marketing Manager /Product Marketing @ No-code Startup Ireland

My dive into the world of No-code involved working on the demand generation side of the business and working with the sales team to nurture the leads. I managed a team of 3 and managed the overall marketing activations for the product.
Growth Marketer for a LMS Organization

I worked with an LMS organisation targetting retail and hospitality businesses in Ireland and the United Kingdom. We used a lot of LinkedIn marketing automation and growth marketing strategies to create leads for the business and worked closely with the sales team.